As the exclusive marketing team for Tennis Clubs of Canada working closely with it's CEO and leadership team, the work spanned brand refresh, modernized visual identity, art direction and coordination of on- and off-site professional photography, and a comprehensive website restructure aligned to TCC's primary business goal: increasing sales of exclusive programs. Strategic marketing support extended into partnership acquisition, business development, and ongoing social media consultation — each platform aligned to specific business outcomes rather than vanity metrics.

The integrated strategy delivered a 96% success rate in winning new business with marketing support, while the website restructure improved SEO performance, streamlined customer support, and reduced inbound outreach volume by guiding visitors to the right answers faster — proof that good UX is good business strategy.